June 28th, 2010 Posted by Betty comments (40)

Looks like grey is the new black (again)! Lanvin‘s trio of lovelies, Magdalena Frackowiak, Mariacarla Boscono and Anja Rubik glower fiercely in gunmetal grey for Steven Meisel (read more about Lanvin’s new St. Tropez store here at WWD).  Benetton‘s casting by Michelle Lee is, as usual, divine: multi-culti with some of the freshest faces of the season. The crew, photographed by Josh Olins/styled by Clare Richardson, wears the color enhanced with silver. Hugo Boss does slate with Ben Hill and Sasha Pivovarova fronting the German brand as shot by Cedric Buchet. Looks like there’s something here for everyone in the three campaigns. What’s your favorite grey piece you’ll be picking up for fall?

Hind Sahli, Sharon Kavjian, Abiah Hostvedt, Noma Han, Luis Borges, Ann Kenny, Charlie France and Willy Cartier.

Image source, WWD, Red Models and The Fashionspot.

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  1. Ioana says:

    the lanvin campaign is stunning, yet again

  2. Marcus says:

    Love the Benetton’s one! Fresh!

  3. james says:


    I knew this ad would be great when I heard MariaCarla, Alber Elbaz and Steven Meisel together in the same sentence. Looking like a paler Jasmine Guy (in her prime), she outshines the two other girls by far, Magdalena is ok but she looks too much like Hanne and Anja looks claustrophobic, like she can’t breathe (they should’ve just cropped her out). Someone out there if you’re listening, get MariaCarla a VI cover and a Meisel solo edit.

    I always love the Bennetton ads even though they are not high-fashion, because they are so diverse and reflective of how the world really looks.

  4. Josh says:

    Interesting choice for the Hugo Boss campaign. I would have chosen Natasha Poly but whatever. Love the Lanvin campaign! Magdalena should be in the top 10!!

    (p.s- now that Toni Garrn doesn’t have the Hugo Boss campaign, what will she do now? I hope she returns to the runways)

  5. PeterModelObsessed says:

    Anja beautiful as always.

  6. anlabe says:

    I like Lanvin, but i do not love it unfortunately. Magda looks great, but the other two look out of place in comparison to her. I think i would’ve looked better if it was either Magda, Sasha & Natasha or Magda, Vlada & Anabela.
    BTW, why don’t you post high fashion campaigns like Gianfranco Ferre, Isabel Marrant or new Prada and Miu Miu pics, instead of uninteresting Benetton ads?

  7. anlabe says:

    Or D&G and Sportmax with Ginta Lapina, who still isn’t in the top 50.

  8. Karine says:

    the Lanvin ads are exquisite!

  9. PeterModelObsessed says:

    Natasha poly should do this, but I heard she’ll do an “only” girl shoot.

  10. Kay says:

    Josh – Sasha has the HUGO by Hugo Boss campaign…it’s a different line from Toni’s (Boss Black, which has BOSS HUGO BOSS as the logo).

  11. CNS says:

    noma han!! noma han!!!! yayayayayay!

  12. francesca says:

    Cedric Buchet really brought out the “SEXY” in the male model! Very HOT,HOT,HOT!!!! If I were a guy I’d wear HB thinking that sexy look just might rub off on me!!

  13. crybaby says:

    maria carla looks like bebe neuwirth in this..

  14. Nádia says:

    Not loving Lanvin’s concept…but Magdalena looks GREAT!!!

  15. Catharina P says:

    Lanvin is the best one, although i think they had better campaigns…SS10 for example

  16. Kmc says:

    Lily Donaldson for Hugo By Hugo Boss last season was much better than this one with Sasha, I don’t like the hair. There’s something off with the Lanvin campaign, I’m not sure if it’s because Maria Carla and Anja look so out of place or if it’s just the styling, but Magdalena looks good.

  17. modelobssesed says:

    Benetton ad is really fresh but they should’ve had more girls then edgy looking guys but its okay! Hugo boss is edgy kinda grown up which is also why im surprise sasha is rockin it so well. But Lanvin i just love their campaign way better then last season but i don’t think anja is right for it but shes still doin her thing!

  18. D. says:

    Well James already said a lot of what i was thinking. i couldn’t wait to see the Lanvin ads once i heard Mariacarla. i hope she works with Meisel more!i didn’t even recognize Anja.But this was a great collection.

    i really like the cast and styling for Benetton. glad to see this group of models used more then just super high fashion.

  19. Gustavo says:

    Mariacarla´s legs were so badly retouched it makes me feel disgusted

  20. Amy says:

    I miss the Benetton images created by David Sims,
    the new campaign looks like its missing something magical which Sims always captured

  21. Chungkit says:

    Love Lanvin. Always a fan of Benetton’s diversity in their campaigns, and Ben Hill… swoon. Looking forward to seeing more of Sasha!

  22. Peppe says:

    Benetton is always the same stuff,quite annoying,Sasha is totally out of concept.Lanvin is perfect and MariaCarla reigns supreme over all,she is an Icon.

  23. Oscar says:

    The other Lanvin shoots for the FW 2010 ads are better, and Mariacarla has this sex appeal that attracts me. She is very womanly compared to the other two. And in this pic to me, oddly, it seems like Anja is wearing like a bow or headpiece of some sort.

  24. susy says:

    BACK WORKING WITH MEISEL!!!!!!!!!!!!!!!!!!!!

  25. push says:

    Love Lanvin.Love Mariacarla

  26. wendy-kristy says:
  27. JT says:

    Lanvin is great!!!!!!! I like a couple of the other versions even moreso. But stunning nontheless…. Anja and MC…. divine.

  28. allen says:

    MARIACARLA ownsssssssssssssssssssssssssssss!!!
    magdalena looks great but that’s it.
    Mariacarla is the best!!!!!!!!!!!

  29. MARY says:

    I think in that pic Anja looks not at her best but in the others she totally is the focus of attention ..ANJA4EVER!!

  30. Hollywood Sentinel says:

    Robert Palmer’s Addicted to Love flashback,nice make up

  31. carola says:

    Steven, Alber, Mariacarla, Magdalena, Anja.. you’d expect something a little less boring than this.

  32. Dajanna says:

    Anja and Magdalena.. Two, beautiful Polish girls.. Maybe in this photo session Anja looks worse than always.. but she is great..!

  33. JM says:


    Mariacarla is the best maybe because she is on the center!Magdalena and Anja are little boring.

    but the photo is amaizing!!!

    The unic thing i have to say about BENETTON is that i love to see Luis

  34. JM says:


    Mariacarla is the best maybe because she is on the center!Magdalena and Anja are little boring.

    but the photo is amaizing!!!

    The unic thing i have to say about BENETTON is that i love to see Luis Borges because he is from my country (Portugal).


    Is really generic. Nothing fresh, nothing new…BORING!!!

  35. GP says:

    Love LANVIN, the clothes, the show,the make-up, the hair, the cast and the campaign.

  36. Boogie says:
  37. pierre garroudi says:

    all ads on target but as a fashion designer i like lanvin

  38. omg says:

    Luis is so good looking

  39. irene says:

    Noma is on Style Like U!
    he’s not just a great model but has great style and a great personality.

  40. TpC says:

    1st shot caused a Robert Palmer song to pop into my head for some strange reason 😉

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