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Love Love
June 8th, 2010 Betty comments (6)
LOVE Magazine’s new site is up and it’s a refreshing breather from so many of the stuffy fashion/magazine websites.
LOVE’s Editor-in-Chief Katie Grand worked with freelance art director Jonny Lu to create the unconventional melange of images and ideas. LOVE explains how the homepage came about:
“Lu made the animation of the sleeping bear from a life size Marc Jacobs Steiff teddy bear that Grand sent to his studio. The cute animal icons respond when a dancing bear cursor moves across them; Lu will be adding more, with a floating boombox playing The Man I Love by Ella Fitzgerald, that is very 50s and romantic, in contrast to the technology of the site.”
Obviously, all this adorableness wouldn’t work if there wasn’t the visionary Ms. Grand behind it driving the site. Currently, there’s an exclusive film for Commes des Garçons new fragrance on the site, clips from a James Lima/Grand film for Louis Vuitton, reports from VS Angel Alessandra Ambrosio and much more fashion fabulousness to come.
Next for LOVE? An iPad ready format. Better make sure it’s encased in its LV/Gucci iPad cover.
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June 8th, 2010
at 1:03 pm
ok…this automatically makes me laugh….
I guess you can say that’s marketting strategy..
http://williscrazy.blogspot.com
June 8th, 2010
at 1:40 pm
Childish and pointless. Is this the best they could come up with??
June 9th, 2010
at 7:30 am
I’m thinking it sounds quite good. Katie is a great women she has a good taste in fashion/models and Love Magazine is an unique magazine, that I like
http://www.allaboutmodels.blogspot.com/
June 9th, 2010
at 9:57 am
Love Love and their new site. Genius (and fun) creative direction! http://www.chungkitblog.wordpress.com
June 9th, 2010
at 1:28 pm
wow – crazy design – I like the home page but it is a bit busy with all the floating anime.
also doesn’t play nice with safari browser – can’t get back to the main page after sliding to the right with all the thumbs/article links.
fun site to go to even if to just see something fresh and different!
June 9th, 2010
at 1:50 pm
Amazing looking site and videography. A great work of art!