Love Love

June 8th, 2010 Posted by Betty comments (6)

kristen

LOVE Magazine’s new site is up and it’s a refreshing breather from so many of the stuffy fashion/magazine websites.

LOVE’s Editor-in-Chief Katie Grand worked with freelance art director Jonny Lu to create the unconventional melange of images and ideas. LOVE explains how the homepage came about:

“Lu made the animation of the sleeping bear from a life size Marc Jacobs Steiff teddy bear that Grand sent to his studio. The cute animal icons respond when a dancing bear cursor moves across them; Lu will be adding more, with a floating boombox playing The Man I Love by Ella Fitzgerald, that is very 50s and romantic, in contrast to the technology of the site.”

Obviously, all this adorableness wouldn’t work if there wasn’t the visionary Ms. Grand behind it driving the site.  Currently, there’s an exclusive film for Commes des Garçons new fragrance on the site, clips from a James Lima/Grand film for Louis Vuitton,  reports from VS Angel Alessandra Ambrosio and much more fashion fabulousness to come.

Next for LOVE? An iPad ready format. Better make sure it’s encased in its LV/Gucci iPad cover.

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6 Comments

  1. W says:

    ok…this automatically makes me laugh….
    I guess you can say that’s marketting strategy..

    http://williscrazy.blogspot.com

  2. Maya says:

    Childish and pointless. Is this the best they could come up with??

  3. All about Models says:

    I’m thinking it sounds quite good. Katie is a great women she has a good taste in fashion/models and Love Magazine is an unique magazine, that I like
    http://www.allaboutmodels.blogspot.com/

  4. Chungkit says:

    Love Love and their new site. Genius (and fun) creative direction! http://www.chungkitblog.wordpress.com

  5. TpC says:

    wow – crazy design – I like the home page but it is a bit busy with all the floating anime.
    also doesn’t play nice with safari browser – can’t get back to the main page after sliding to the right with all the thumbs/article links.

    fun site to go to even if to just see something fresh and different!

  6. Hollywood Sentinel says:

    Amazing looking site and videography. A great work of art!

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