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For One, For All

January 5th, 2009 Posted by Janelle comments (9)

The year was 1994 and the concept was simple – a perfume for everyone. A simple singular scent that could transcend age and gender and stand out as not just a perfume but as a pop culture moment in and of itself. For anyone who survived the mid 90s, the phrase CK One instantly conjures memories. The stripped down, black and white Meisel campaign is legendary in and of itself. Its eclectic model selection and insouciant vibe represented everything that was cool about the Gen X era.

Fast forward to the present day and the new faces of CK One are every bit as effortlessly appealing. Three generations of models join forces and everyone gets in on the action, Christina Kruse, Jamie Strachan, Coco Rocha, Jamie Burke, Cameron Russell, Sessilee Lopez, Travone Hill and Guinevere Van Seenus are all featured within the all star cast. With the buzzworthy tagline “we are one” tying it all together, we feel the beginnings of another landmark moment.

CK One by Steven Meisel | Scan by Faith Akiyama at tFS

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9 Comments

  1. ryder says:

    Cameron Russell!!! back.

  2. N.S. says:

    Great campaign. I thought Cameron was Cindy Crawford for a split second.

  3. julio says:

    greattt so 80′s… probably more photos to come

  4. ellen says:

    who are all the other models?
    i guess each “group” will have a shot like the first page with coco etc, but i want to know who’s hiding behind the bottle, lol.

  5. Eric says:

    Liu Wen is behind the bottle

  6. RandomGuy says:

    Hmmmmm, there’s not enough Sessilee for me, but Coco and Travone look nice as usual.

  7. damnthatlion says:

    I could have sworn that was Cindy

  8. Nicky says:

    I hear that Jamie Burke is settling down to fatherhood and with an older woman too. Surely he will not have time to model

  9. sophie says:

    Ive always thought that Cameron Russell (and Marija Vujovic) were the modern day versions of Cindy Crawford.

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