Image Conscious

May 18th, 2010 Posted by Janelle comments (29)

W gives us an early taste of fall with Craig McDean‘s chic portfolio of the season’s must have looks. Using a cast of IMG beauties and a simple peach backdrop, McDean highlights just about every piece we loved from the F/W collections. Once again Alex White‘s styling looks phenomenal and each girl wears an ensemble that speaks to her personality; could anyone look better in that stunning Haakan dress than Karolina, who better to show off Rodarte’s ethereal spirt than Liya? See the full portfolio and the models and designer’s take on each look at W


Liya Kebede


Karolina Kurkova


Freja Beha Erichsen

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  1. Marcus says:

    Nice editorial! Feeling the retro vibe here!

  2. maureen says:

    So beautiful!!! Im loving Samantha and Julija in this!!!

  3. bruno says:

    karolina, sasha and heidi are my favourite for these. beautiful editorial. very usuable clothes for women.

  4. See Like Me says:

    ew @ Heidi
    ooooh! @ julija

  5. Joey says:

    Samantha’s editorial debut, I believe, and it’s not bad at all!!! It’s a really good shot of her, and an all round great editorial!!!

  6. GP says:

    Great editoria!! This is fashion…
    Karorina is back!!!

  7. ff says:

    Karolina looks flawless… i’mk so happy she’s back… and she still has that killing body… nice. nice . nice. Erin looks good too.

  8. D. says:

    Karolina’s picture is definitely my favorite.. GAH.. love Freja.. Alex White picked some amazing peices…

  9. kayleaf says:

    Wow @ Liya, Samantha and Julija!

  10. garrett says:


  11. Reuben says:


  12. All about Models says:

    Kamila and Kori look amazing in this editorial

  13. Mikey says:

    Erin rocks!!

  14. anlabe says:

    Very nice!
    I love Kamila, Heidi, Sasha and Julija.
    But i would have loved to see Anabela in this IMG editorial.

  15. allaboutnewfaces says:

    I love Liya and Julija.

  16. trumancapote says:

    how much money have been spent to just do this? wich almost any1 could have been shooting lol

  17. gaga says:

    i love andreea’s, erin’s, freja’s and samanta’s shot.

  18. Mango says:

    Sam and Julija for the win!

  19. Chungkit says:

    So glad to see Karolina K and Erin Wasson back in action. Samantha & Andreaa steal the shoot…

  20. PeterPam says:

    Samantha, looking gorgeous as ever. Amazing!!

  21. Nádia says:

    Loving Liya’s outfit sooo much! And Karolina’s hairdo and dress too!

  22. Calvin says:

    Karolina!! 😀 You’re one of my all-time favorites, baby doll. This photo is exquisite.

  23. KIM says:

    My goodness! Karolina Kurkova?? So glad to see her back…and so delightfully curvy!

  24. Gustavo says:

    so sad to look at these pictures and realize that w has no money at all to do those expectacular spreads from previous years! not that i dont like the focus on the clothes mainly, but seeing this after the recession makes me really sad

  25. Mango says:


  26. Betty says:

    Go check the W site linked. They have the whole story.


  27. kc says:

    how do you like vanessa hegelmaier?

  28. Marcus says:

    Amazing stuff here!

  29. edward says:

    LOVE, love how Andreea and Julija are featured in this editorial. Once these two will finish school(along with Jac, Toni and Frida), they will steal the fashion scene.

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