Who's The Boss?

December 9th, 2008 Posted by Janelle comments (15)

It’s hard being girl most wanted but somehow Toni Garrn manages. First the emotive and sexually charged Bergman themed editorial in Vogue Italia and now the spoils of campaign season. For Boss Hugo Boss, Mario Testino reveals another layer of the Garrn mystique. Looking every bit the Hitchcock blonde Toni struts  along a steep mountainside with poise and confidence. The world is hers and it’s only the beginning – stay tuned for 7 more Garrn-centric campaigns this season.

Toni Garrn (Women Management) by Mario Testino for Hugo Boss

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  1. trumancapote says:

    very great art direction but orrible picture…

  2. Fabio Lage says:


  3. Poule says:

    toni is so boring…no expression….

  4. Carlos says:

    I agree with truman the idea is great but the realisation is pathetic, she looks cheap and like if she was put over the pic of the road mountain

  5. sissi says:

    absolutely too much photoshop effect…

  6. Bob Ross says:

    I’m surprised at all the anti-Toni sentiment. She’s one of the loveliest new girls in a long time and if you look at her progression she was truly grown as a model. Much like Ali Stephens who started off slowly and then proceeded to develop Toni has improved by leaps and bounds. For a girl still in her teens range as a model is wonderful and in time she is bound to only get better. I’m excited for all her campaigns this season, this is her time in the spotlight and no amount of haters is going to stop that.

  7. jeremy says:

    Toni’s a great model but Mario lost the plot with this image, idea is great, the reality is false and cheap.

  8. annie says:

    Come on Toni… you are beautiful and all but that doesn’t mean you can lie back and think of England… how about giving just a little bit… shee

  9. Dennis says:

    People! She probably had 50 different face expressions but Testino chose that pic. Cant blame her…

  10. miyoshi9211 says:

    i like

  11. fathay says:

    I believe the story behind this shoot was that she is fed up with the guy she’s with and abruptly decided to walk out of the car and down the road to prove how independent of a woman she is… she looks too much like Kate Moss though.

  12. rider says:

    i actually like it. the entire set remindes me on french movies from 70′. and i must agree that toni is developing nicely. she has an attitude and a prence of a true model. and she can only get better as she ages. one of my favorites defiently. and im glad to see her on hugos ads.

  13. lee says:

    Toni is beautiful but the picture as a whole is not impressive, its a bit cheap looking

  14. carlos says:

    Bob, Who said Tony was bad?? We are all talking about the realisation of the ad… It looks cheap. Mario said in an interview that the beauty of Tony wasn’t improoved by other photographers and that he tought he could do smthg great with her… I let you judge about it, he made of her a bombshell for sure , but i do prefer the way Steven Meisel explored her beauty in the italian Vogue

  15. Thom says:

    Love the 1970s race car movie vibes this gives.

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