There’s no such thing as too much of a good thing. Since releasing its first issue in 2008, FAT Magazine has produced unique and compelling content in collaboration with photographers, models, artists, and celebrities. Based in Copenhagen, the biannual glossy has boasted collaborators like Daria Werbowy, Kate Bosworth, and Cass Bird over the past few years. This spring, the team behind Fat Magazine is expanding their brand to men’s fashion with Fat Man Magazine. For their first cover star, Fat Man tapped Kid Cudi on the heels of his latest album release, bringing a focused look at the intersection of fashion, hip-hop, and art that runs through other editorials in the first issue. We caught up with multi talented stylist and editor-in-chief of the glossy, Simon Rasmussen (BRIDGE Artists) to learn more about his inspiration for the issue, and we even learned what his favorite toy is. (text by Matthew Meyer)
Photographer: Van Sarki (BRIDGE Artists) / Model: Kid Cudi
What made you choose Kid Cudi for the cover?
SR: Kid Cudi represents the creative independent youth. He came from working at the BAPE store on West Broadway where he had his “day-n-nite” hit and now he is featuring in Hollywood movies. We at Fat Man admire men and women that accomplish whatever they set their minds on. Music artists, photographers, models, or any creative talent that gives something to society should be worshipped and Kid Cudi is definitely a creative talent that deserves the attention!
Tell us briefly about your story. How did you get your start in Fashion?
SR: I busted my ass in Copenhagen working as an assistant and by myself for many years making zero money. In Copenhagen you can only do so much so I moved to NYC in 2011 and started on Fat Man last year. It has been a lot of fun and a lot of struggle.
What’s the theme of the issue?
SR: The theme is Fashion, Attributes and Things. Fat Man seeks to explore the men´s fashion industry in a fun, provocative, and creative way. Every issue will include fashion for men, beautiful (semi) naked women, inspirational gadgets, and interesting interviews.
How do you feel Fat Man/Fat Magazine stand out from the other magazines?
SR: Fat and Fat Man are made with pure love for the creative people in this industry. It´s our ambition to be different in our approach to the people we work with. Everybody that works with Fat /Fat Man hopefully has this experience that they have creative freedom.
You ask everyone what their favorite toy is and I even read that you asked Sean Beyen if he was a T or A kind of guy… It makes for really entertaining reading. Do you conduct any of the interviews yourself?
SR: Thanks. Yes, I did all the interviews myself with the intention of entertaining and approaching people with questions they hopefully found interesting to answer.
So… what’s your favorite toy?
SR: Haha.. My favorite toy is my watch. It’s a 1979 gold oysterquartz day/date Rolex that I got a few years ago from a shop in Copenhagen. Getting this watch was like growing up to me- I became a man from that second I put it on. I know it sounds silly but that’s how I felt. It meant business now, no more fooling around.
What else are you looking forward to? Any big projects coming up?
SR: The first issue of Fat Man is out so I’m really excited to start working on the second issue.
Any final words of wisdom for us?
SR: Eat greedy or don’t eat all…. Which means all or nothing : )
Models: Kid Cudi & A$AP Nast / Photographer: Van Sarki (BRIDGE Artists) / Stylist/Editor: Simon Rasmussen (BRIDGE Artists)
Model: Miles McMillan / Photographer: Dario Catellani (New York: ArtList NY, Paris: ArtList Paris)
Model: Dorian Cobb / Photographer: Dario Catellani (New York: ArtList NY, Paris: ArtList Paris)
Model: Yu Fangqing / Photographer: Dario Catellani (New York: ArtList NY, Paris: ArtList Paris)
Photographer: Dario Catellani (New York: ArtList NY, Paris: ArtList Paris) / Model: Josephine Skriver / Styling: Simon Rasmussen (BRIDGE Artists) / Hair: Nicolas Eldin (New York: ArtList NY, Paris: ArtList Paris) / Makeup: Yacine Diallo (New York: ArtList NY, Paris: ArtList Paris)
Photographer: Julia Noni / Models: Ataui Deng & Jamila Beatrice / Editor: Simon Rasmussen (BRIDGE Artists) / Hair: Taryll / Makeup: Olivia
Model: Sean Avery / Photographer: Tetsu Kubota (BRIDGE Artists)