For the 50th edition of Russh, the always cool Aussie glossy, pulls out all the stops. The ‘Now Showing’ issue focuses on the inspirational power of cinema and storytelling as an artform, so it is no surprise that the mag is filled with leading ladies; from fashion’s hottest models, to Hollywood’s rising beauties and insightful auteurs. Naturally each editorial tells its own story – on the coverMarie Piovesan plays a modern day incarnation of Marie-Antoinette, while editorials inside feature Rosie Tapner showing off the season’s striking shapes and Ruby Jean Wilson getting the Wim Wenders treatment in a ‘Wings of Desire’ inspired photoshoot.
We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.
T BY ALEXANDER WANG S/S 13
We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.
CALVIN KLEIN PRESENTS PROVOCATIONS
Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.