February 5th, 2016 » Post a comment
3.1 Phillip Lim creates a new romantic reality in the brand’s latest Spring campaign. The ethereal model and humanitarian Liya Kebede returns home to Ethiopia and is captured in the graphic line, surrounded by family members. Celebrating 10 years in business, Phillip Lim and photographer Viviane Sassen set out to capture the authentic essence of the 3.1 Phillip Lim woman – beautifully strong with a global sensibility. That meant a bit of guerilla-style imagery without hair, make-up, or styling teams, just the core necessities. The results were amazingly approachable imagery with punches of saturated color and a spotlight for streamlined contemporary tailoring.