Model Management Hamburg was founded by Heidi Gross in 1990 and has been one of the best and most successful German agencies since it opened its doors. It covers the entire range of high fashion and top commercial models. Additional features of the agency are press and PR work as well as scouting. Model Management works with Elite Model Look where they discovered top model turned actress Diane Kruger.

Model Management has been instrumental in promoting the careers of Claudia Schiffer and Heidi Klum, two of the best known faces in the business. Model Managements' celebrities also include Liz Hurley and Ines Sastre.

Its present own stars include Camilla Orner, twins Alexandra & Maria Spanidou and Alicia Johanna of whom Model Management is mother agency as well as international stars Gisele Bündchen, Bar Refaeli, Elle Macpherson and Vittoria Ceretti.